The Adler
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project overview
Design a unique custom interior and exterior signage family, garage package, and create a custom fiber art focal wall for The Adler, a brand new multifamily property.
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Scope:
Focal Walls, Fiber Art, Signage & Wayfinding, Garage Graphics & Murals
+ Client: Yellow Duck Marketing (Partner) & Taft Development Group (Client)
+ Project Type: Focal Walls, Fiber Art, Signage, Garage Graphics & Murals
+ Market: Multifamily
+ Project Details: Conceptual design, design development, client presentation, material sourcing, creation of fiber art piece, vendor sourcing, sample review, shop drawing creation, and site install supervision
+ Fabricator: Signage and Fiber art focal wall frame (ACSM Inc.), Fiber art creation (Studio 618), and Garage Graphics (Tech Painting Inc.)
+ Location: Charlotte, NC
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the sketch
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I created three concepts to present to the client. The direction they selected featured four sections of handwoven elements within the focal wall, inspired by the textile designs of Ruth Adler, the namesake for the community. The slat pattern was influenced by the project’s branding, and the color palette drew from the interior design used throughout the space.
The fiber art portion took more than 160 hours to complete and was something I worked on steadily over several months. Throughout the process, I shared progress photos with the client and kept them involved along the way.
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The focal wall at the Adler Montford Park brings the brand to life through color, pattern and texture. Inspired by deep jewel tones and the abstract, modern prints of Mid-Century designer Ruth Adler, Yellow Duck Marketing developed the brand identity, which Studio 618 translated into a custom fiber art installation. The result is a bold yet refined statement that honors artistic legacy while grounding the space in contemporary design.
-Molly Holland, Senior Account Manager, Yellow Duck Marketing
follow the artist @laurensterncreates
